I provide brand strategy and market intelligence for small- to medium-sized businesses from startup to acquisition, with the goal of achieving for them a sustainable competitive advantage.
My services include creating actionable recommendations that are designed to:
—inform business strategy and execution—
—safeguard against market disruption—
—increase investment value—
The process involves conducting a detailed and bespoke analysis of your brand’s consumer needs, emotions and the competitive environment by harnessing real-time and historical social media listening data to determine where the brand stands in the marketplace, relative to itself and its competitors.