Stay Relevant to Avoid Social Media Failure

What happens to a company like Domino's or Comcast when it fails to properly use social media to connect with its customers? The brand becomes irrelevant, a casualty of missed opportunities. Don't let fear of failure keep you from getting in the game: Use social media to follow, engage and challenge your customers. Remain relevant. Intriguing piece by Jack Morton Worldwide's Experiential Marketing Blog, What Does Social Media Failure Look Like?.